FIRST WHAT IS A BRAND VOICE?
Your brand voice is the personality your brand takes on in all of its communications. Your voice serves as a guide of what to say and how to say it.
Consider your overall tone - are you friendly, formal, sassy, witty, playful, serious, or mindful? Using the same tone consistently makes you more recognizable and helps you stand out from other brands.
Your brand voice builds trusting relationships with your customers and community - your audience expects your content, services, and customer support to be the same across the board .
When your customers feel like you are speaking directly to them, they feel part of the conversation and connected to the brand and are more likely to buy from you.
HOW DOES YOUR BRAND VOICE RELATE TO HUMAN DESIGN?
✨ In Human Design, your Profile Lines point to your inner and outer personality.
✨ The Throat Center is your voice, expression, communication, and action hub.
✨ Your Sun Placement is the brightest aspect of your personality and what you are here to help others with.
✨ Your Mercury Placement is your message and what you came here to speak.
I've rounded up FOUR places to look in your Human Design chart that can help you tune into your Brand Voice .
Grab your journal and pull up your Human Design Chart.
You can pull a FREE HUMAN DESIGN CHART at TheRebelSoulJoureny.com.
We will be looking at the following:
❤️🔥 Your Profile Line (for example mine is 3/5 my report will give this to you)
❤️🔥 Your Throat Center - Square shape in throat area of body graph. If colored in you are defined. If white you are open/undefined.
❤️🔥 Your Gate Planet Placements - Sun + Mercury
1) PROFILE LINES
YOUR INNER AND OUTER PERSONALITY
Point to how you show up to share your message. Your tone, characteristics, communication style, and qualities that form your distinctive character.
PROFILE LINE 1 - Knowledgeable Researcher
PROFILE LINE 2 - Natural Talent
PROFILE LINE 3 - Playful Explorer
PROFILE LINE 4 - Opportunist Connector
PROFILE LINE 5 - Universal Solution Creator
PROFILE LINE 6 - Embodied Role Model
I’m a 3/5 profile so my outer personality is all about playing, experimenting, exploring, discovering, and embracing the creative mess. I'm here to be relatable, share the mistakes in my process and show that its ok to not be polished and perfect.
My inner personality is about finding universal solutions, I’m constantly finding patterns, trends and paying attention to what can be solved. I feel a pressure to save, help, and transform other people’s lives and help them get on their soul path.
My Brand personality is a playful experimenter who develops creative solutions.
HUB FOR YOUR VOICE, EXPRESSION, ACTION + COMMUNICATION
DEFINED THROAT: you speak in a fixed way with the energies flowing from the centers the throat is connected to.
UNDEFINED THROAT: you amplify the voices around you and can feel a constant pressure to speak and express yourself.
You’re not designed to plan what to say but rather to tune into your wisdom in the present moment.
Lean into your Strategy and Authority to know when the time feels right to share, post, speak, and teach. When you follow your authority, your words will land, have an impact, and be well received by your audience.
I’m defined here with the 31-7 channel connecting the throat to the Identity Center. I have the energy to express myself and provide direction to others.
My Brand Voice and Tone are all about being true to your soul expression and following your unique path.
3) YOUR ☀️ SUN ☀️
YOUR BRIGHTEST EXPRESSION (BRAND PERSONALITY)
How your light is expressed to the world. This Is your life force and the pulse of your soul.
It's at the core of your energy and how you show up.
Think about this placement as your outer self and how others perceive you - This gate points to what they need from you and what you can help them with.
I have Gate 1.3 I’m here to be creative through trial and error! I express myself through everything I do; my style, music choices, the way I cook, how I host, decorating my house and I see every part of my life as an extension of my soul expression.
And Gate 7.5 I influence better ways forward for humanity. Activating leaders to pave a new path. All through being self lead and self empowered.
My brand personality is to CREATE your own path by taking radical responsibility for your path and expression!
4) 📣 MERCURY 📣
YOUR MESSAGE + HOW YOU COMMUNICATE (BRAND VOICE)
What you are here to teach and talk about.
The consistent style in which you communicate—your own personal magic for casting and crafting your brand messages.
Tapping into this Gate energy brings out your soul’s flare with consistency, clarity, and character.
Gate 50.2 I naturally have a strong value system. I’m here to be an example of a strong moral compass. This is based on my intuition and discerning right or wrong in the present moment not in a black-and-white way of this is always wrong and that is always right. I also have a strong determination to overcome obstacles in life to create my dreams.
Gate 31.6 I experiment and explore my influence and eventually become a role model of how to be influential in a heart-centered way. People tend to ask for my recommendations or how I do certain things.
My Brand Voice is all about being integris with your influence and doing what's right even if hard! When you are tapped into your soul expression you permit others to do the same.
PUT IT ALL TOGETHER!!!
Show up to create and share online by expressing your brand personality (PROFILE + SUN PLACEMENT) and Brand Voice ( THORAT CENTER + MERCURY PLACEMENT).
Tune into your specific definition of the Throat Center and as always follow your strategy and Authority!
Reach out on Instagram or TikTok @TheRebelSoulJourney or email Shannon at TheRebelSoulJourney@gmail.com if you have any Qs love bunnies!
Shannon McAlister | Educator, wifey and conscious mama who is practicing mindful living + appreciating the everyday magic!
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