FIRST WHAT IS BRAND IDENTITY?
The fusion of visual and content choices that convey your Business’ personality. It’s the face of your brand.
The Brand Identity encompasses your color palette, design elements, photography, graphics, brand voice, slogans, taglines, and tone. These elements allude to your brand’s ethos, mission, and vision.
IN HUMAN DESIGN YOU MAKE CHOICES BASED ON YOUR
✨ Strategy + Authority ✨
Your mind is NEVER the decision-maker! Especially when it comes to developing your Brand Identity - this Is something that gets to be felt and experienced!
Learn to trust the cues, sensations, and nudges that come from your unique Strategy + Authority.
Use your Signature and Not-Self Theme as indicators for when you are on the right track and when something feels off.
In addition to knowing how you make decisions, I've rounded up three placements in your Human Design chart that can help you create your Brand Identity.
Grab your journal and pull up your Human Design Chart.
You can pull a FREE HUMAN DESIGN CHART at TheRebelSoulJoureny.com.
We will be looking at your gate planet placements.
1) YOUR MOON
WHAT DRIVES YOU (MISSION/WHY)
What drives you, and what drives you crazy? This energy In your chart will most likely have a hand In why you started a business and created a product or service In the first place!
The emotional pulse that propels you forward. It’s the energy that keeps you anchored and connected to your brand.
Home to your intuition, this energy guides you to follow your destiny and what you want to be recognized for.
I have Gate 45.1 which means I'm here to be an authority and distribute resources from my investigative knowledge. AKA all my deep dives into Human Design and Creating Content!
And Gate 55.4 - experiencing spirit + connection to your soul in the present moment.
My Mission is to create resources to help people connect and experience their soul self. ✨
2) YOUR VENUS
WHAT YOU LOVE (VALUES)
Your values, ideals, and what you love.
This energy can point to your aesthetic standards for your environment, style, and brand image.
Venus shows you your relationship wants and needs. It’s how you attract clients and manage your connections.
Maximize your success and money by tapping into this energy!
With Gate 34.6 I role model self empowerment by expressing my uniqueness.
AND Gate 7.1 I research better futures and ways forward for humanity. I'm here to influence leaders to pave a new path.
My brand values are self empowerment, self expression and self leadership.
HOW YOU EXPAND + CULTURE (ETHOS)
The characteristic spirit of your brand culture or community. This energy brings people together through the brand’s beliefs, aspirations, and philosophies.
How your brand experiences luck and joy. Where It expands and quantum leaps into the future!
Gate 42.2 I naturally see patterns and trends. I have the staying power to complete cycles and commit to growth. I'm really good at seeing other people's patterns in their Human Design chart and helping them bring their creations to life.
Gate 3.4 is all about mutation, play and bringing order to chaos. I'm very unique + creative.
My brand culture is all about finishing creative cycles based on patterns and trends. Helping others tap into their inner process and muse to bring their creations to form.
PUT IT ALL TOGETHER!!!
Using your Strategy + Authority collect photos, images, colors, slogans, taglines that align to your Brand Mission (MOON), Brand Values (VENUS) and Brand Culture (JUPITER).
Shannon McAlister | Educator, wifey and conscious mama who is practicing mindful living + appreciating the everyday magic!
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